You will not have a second chance to leave a first impression - service standards provide the foundation to meet and exceed the needs and expectations of each customer.
Based on the concept of creating value for the customer, service standards help to set how you will meet your customers’ expectations for you. They direct your employee's behavior and actions along those expectations. By setting them, management and employees are constantly reminded of the challenge and obligations that they face to fulfill customer needs in a way that satisfies and builds their loyalty.