About Us

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Like you, we care about service

Service Hero runs the only independent national customer satisfaction index in Kuwait and the UAE. We are a 100% consumer powered independent research company which aims to advance service standards in the region. Our voting platform’s ability to measure an organization’s relationship over time with customers allows satisfaction to be strengthened and weaknesses to be addressed. To date we have collected over 350,000 detailed customer assessments.

Our team of professionals is backed by an Independent Advisory Council of leading academic institutions and business professionals supervise assessments to ensure fair and empirical results. All members are neutral professionals with no commercial interests in the findings. We also are members of ESOMAR which promotes the value of market and opinion research in illuminating issues that bring about effective decision-making.

Our academic advisors
Australian college of kuwait
Zayed University


To be the leading authority on service quality rates, standards and practices in the Middle East.


To levarege our 100% consumer-driven service quality platform to offer companies and goverhment entiteis the knowledge to improve performance in customer statisfaction.


Credibility: Statistical models and rules vetted for robust data.

Integrity: Always impartial and independent.

Relevance: empirical, actionable, and pertinent metrics


Our expertise ranges from independent insight on customer experience as well as best practices to drive excellence.

360° toolkit

To continue to excel, this is what your business needs. Choose from among our the specially curated plans which cover four stages.

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We offer a service excellence focused training curriculum designed to address all levels in an organization from front-line to back office.

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Engagement Pro

Connect the dots between service and performance with the Customer Satisfaction Index Dashboard. Access our independent reporting platform which is based 100% on authentic customer ratings.

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Culture of excellence

Ensure your internal culture is obsessed with service. Our comprehensive excellence framework ensures you build a passion to serve into the DNA of your organization.

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“We are driven to help create great service cultures. That means helping enable teams that are...consumers. We advocate for a comprehensive approach to excellence that makes it become part of the DNA of companies.”

Faten Abu Ghazaleh Founder, Service Hero
Faten Abu Ghazaleh