Focus groups

Focus groups help you delve deeper into customer behavior, attitudes, and hot buttons. They can articulate what your client’s value and what concerns they have about your brand.

Our role is the neutral entity that manages the process from targeting respondents to invite feedback from, inviting participants, drafting the discussion guide, briefing the facilitator, holding the sessions, and moderating them, and then transcribing what was said from the recordings.

The final output at the end of these sessions is a report that outlines shared themes, share aspirations and suggestions to improve the brand’s position and performance.

Channels and platforms review
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Annual culture of excellence index
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