Four forces matrix

The four forces matrix is an essential tool of blue ocean strategy developed by Chan Kim and Renée Mauborgne. Its four components are: Eliminate, Reduce, Raise and Create (ERRC).

We facilitate the exercise of getting your team to list the actions under each quadrant. The ultimate outcome is unlocking ways to create customer value by maximizing positive factors and removing ones that detract from customer value.

Team engagement index
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Strategy map
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