About Us

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Like you, we care about service

Service Hero runs the only independent national customer satisfaction index in Kuwait and the UAE. We are a 100% consumer powered independent research company which aims to advance service standards in the region. Our voting platform’s ability to measure an organization’s relationship over time with customers allows satisfaction to be strengthened and weaknesses to be addressed. To date we have collected over 350,000 detailed customer assessments.

Our team of professionals is backed by an Independent Advisory Council of leading academic institutions and business professionals supervise assessments to ensure fair and empirical results. All members are neutral professionals with no commercial interests in the findings. We also are members of ESOMAR which promotes the value of market and opinion research in illuminating issues that bring about effective decision-making.

Our academic advisors
Australian college of kuwait
Zayed University


Vision

To be the leading authority on service quality rates, standards and practices in the Middle East.

Mission

To leverage our 100% consumer-driven service quality platform to offer companies and government entities the knowledge to improve performance in customer satisfaction.

Values

Credibility: Statistical models and rules vetted for robust data.

Integrity: Always impartial and independent.

Relevance: empirical, actionable, and pertinent metrics

Services

Our expertise ranges from independent insight on customer experience as well as best practices to drive excellence.

Engagement Dashboard

Connect the dots between service and performance with the Customer Satisfaction Index Dashboard. Access our independent reporting platform which is based 100% on authentic customer ratings.


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360° toolkit

To continue to excel, this is what your business needs. Choose from among our the specially curated plans which cover four stages.


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Training

We offer a service excellence focused training curriculum designed to address all levels in an organization from front-line to back office.


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Culture of excellence

Ensure your internal culture is obsessed with service. Our comprehensive excellence framework ensures you build a passion to serve into the DNA of your organization.


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“We are driven to help create great service cultures. That means helping enable teams that are...consumers. We advocate for a comprehensive approach to excellence that makes it become part of the DNA of companies.”

Faten Abu-Ghazaleh Founder, Service Hero
Faten Abu Ghazaleh
Adeeb Abu Ghazaleh

Adeeb oversees the Service Hero technology platform, infrastructure, digital channels, and various interfaces and tools. Having spent over 28 years developing digital experiences, Adeeb leverages that experience and the latest technology to shape Service Hero's digital roadmap to deliver rich, relevant experiences for consumers and nuanced, actionable insights for brands.

Adeeb Abu-Ghazaleh Co-founder & CTO, Service Hero

Waleed has 35 years experience in visual design and corporate communications spanning both print and digital projects. During these decades he has been heavily involved in conceptualization, branding, UX, usage standards and production for the investment, retail, energy and service sectors. He also dabbles in motion graphics, writing fiction and feeding his three cats.

Waleed Abu-Ghazaleh Co-founder & CXO, Service Hero
Waleed Abu Ghazaleh